Overview

When a brandset out to create —its first residential brand blending storytelling with real estate—it needed a digital foundation that could match its creative ambition. Tauheedah Muhammad led the enterprise-level strategy and product delivery that transformed vision into a fully integrated digital ecosystem.

Challenge

Design and launch a cohesive digital experience for residents, members, and sales teams across a $1B+ property pipeline, aligning technology with Disney’s brand promise of seamless magic and storytelling.

Solution

Tauheedah directed the full digital product lifecycle—defining strategy, user journeys, and go-to-market roadmaps. She led cross-functional teams and vendors to build a unified ecosystem of web, mobile, and enterprise systems, introducing Agile frameworks that increased delivery speed and transparency.

Impact

• Launched web, mobile app, POS, and member portal under one digital brand.
  
  
• Exceeded lead conversion targets by >500%, with 100% membership sales conversion per home sale.
  
  
• Increased digital-driven revenue by 30% and improved delivery velocity by 40%.
  
  
• Established enterprise governance for future Storyliving communities.
  
  

Strategic Takeaway

When technology becomes a storytelling tool, digital transformation turns brand imagination into measurable business growth.

‍